Icanserve event: Shake the World

For the first time, two big global brands Swatch and HSBC, partner to boost breast cancer foundation, I Can Serve , in battling what cancer survivor and broadcast journalist Kara Magsanoc-Alikpala calls "one of the biggest enemies of the state: breast cancer."

Also the founding President of I Can Serve , Kara says cancer is everybody's business. Everybody has to work overtime especially since the Philippines has the highest incidence of breast cancer in Southeast Asia , robbing the country of its major resource: women who are mothers, daughters, sisters, friends and who contribute to the development of society .

In the first major fund raiser dubbed "Shake the World" done by the two international brands for  I Can Serve  last October 18, Kara said the gathering was also a celebration of friendships and making sure those friendships go beyond themselves and make a difference in the lives of those who don't have the means.

A percentage of the sales of the limited edition of the Swatch Fall Winter 2005 collection will go to the I Can Serve foundation to support its projects.

Three watches from the Fall Winter 2005 collection, Original Pink, Taste of Pink, and Family Portrait are styled in different renditions of pink, the breast cancer campaign color.

Two styles, the unisex Dotty Dots and the Side Charm, a watch that the wearer can accessorize just like a charm bracelet, are exclusive to HSBC credit cardholders with a 20 percent discount from October 18 to December 31, 2005 .

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A larger photo album containing more than 50 photos taken at the event is available for viewing here.